Xiaomi failed last year. But it could get a grip. And it has already exceeded the sales number set at the beginning of this year. In 2016, Xiaomi has sold about 58 million units. That’s was a collapse. But looking at the sales numbers for the past 10 months we understand they have been working their fingers to the bone. The company announced 10 million sold smartphones in September. We have head a deja vu when Xiaomi’s Lei Jun made an announcement with the same number for October. Thanks to the revised policy the manufacturer has already shipped over 73 million units in 2017. They are going to beat other records in coming months as well as in 2018. This morning Xiaomi opened a new store in Shenzhen. But this is not the most important part of the story. Xiaomi CEO disclosed some future plans and introduced the much-awaited Xiaomi Mi MIX 2 white all-ceramic variant. It is already available for purchase at a price tag of 4699 yuan ($709).
The Xiaomi’s store in Shenzhen is the most luxurious Mi store in the world. It has been called in this way not only due to the decorations made for it and 650 square meter area it occupies but also for the reason it will sell only flagship models. As you can see, there are the cheapest Xiaomi Mi TV 4A models with AI support as well as the best cameraphone in face of the Xiaomi Mi Note 3. But as expected, the company also announced the new Xiaomi Mi MIX 2 white. Before we get acquainted with the key features of this amazing device and learn where from you can get your hands on it, let’s see what incredible reforms the company has done to raise up and what goals have been set for the future.
Check out the Xiaomi Mi MIX 2 deal.
With the 10 million shipped units, the company reached the target set at the beginning of the year. Thus it has sold over 70 million smartphones and reached 100 billion yuan ($15 billion) sales. So Lei Jun is sure it will enter the world’s top 500 in 2018. There were 115 enterprises in China listed among the Fortune 500 Companies 2017. Say, Huawei, which is the number 1 smartphone maker in China, was the 83th. The company at the very bottom of the list had an income of 143.3 billion yuan ($21.6 billion). So it’s supposed Xiaomi has estimated total revenue of 150 billion yuan ($22.6 billion) in 2017. Moreover, Lei Jun is sure they will hit trillions of sales in 10 years.
At the end, the company announced the Xiaomi Mi MIX 2 white all-ceramic variant to go on sale today at 18:08 PM. Thus it will be available for purchase in an hour. This is an exclusive version announced along with the regular black variant that comes with a ceramic housing and a metal frame. Unlike this one, the white model sports an all-ceramic housing. Plus, there is also a 18K gold ring around the fingerprint sensor.
The Xiaomi Mi MIX 2 white version also sports a 5.99-inch full screen at a resolution of 2160×1080 pixels, screen ratio of 18:9, a pixel density of 403ppi, a contrast ratio of 1500:1, and color gamut of DCI-P3. There is also a full-blooded version of the Snapdragon 835 chip clocked at 2.45GHz paired with an 8GB RAM, and 128GB of ROM, 3400mAh battery, which also supports Quick Charge 3.0 (9V / 2A) fast charge via the USB Type-C interface.
I guess you are aware of these features. They are awesome. But you will be surprised to know the white ceramic version pass through various processes to look like a piece of natural jade. It’s said the ceramic housing should go through 1400 C high temperature during 7 days, 240 tons molding, and repeated carving via a 0.01mm cutter head that is replaced for each phone.